BabyCenter: website

A new website for BabyCenter, a store for babies and young kids, on desktop and mobile. The project is still running.

Role
Solo Designer
Client
BabyCenter Baby and kids store
Platform
Web Desktop and mobile
Status
Ongoing In progress

The brief

BabyCenter sells everything from car seats and strollers to clothes and toys. The redesign starts with the home page, the one page that has to work for very different shoppers.

One page, many shoppers

The page opens with the season’s campaign, then turns into a set of short shelves: categories, the club, brands, bestsellers and deals, each with its own clear title. The brand’s blue frames the page, and red marks prices and discounts.

The BabyCenter club offer and discounted car seats
Product shelves for toys and gifts

On the phone

On mobile the shelves become horizontal rows you swipe through, and search stays at the top of every screen.

BabyCenter home page on mobile

  1. Brief

    A home page for a wide catalogue and very different shoppers.

    Client

  2. Shelves

    Campaign first, then short titled shelves for each way people shop.

    Structure

  3. Design

    Both breakpoints designed together.

    Desktop and mobile

  4. Next

    The project is still running.

    Ongoing

Takeaways

Shelves over sections

Short, clearly titled rows let very different shoppers find their part of a big store fast.